During Hard Times, Supplement Sales Are Still Growing

by Shaina Fimbel

Rockville, MD—While many Americans have been cutting back their spending during the recession, nutritional supplements are one area that has not been affected.  In fact, according to the report released by Packaged Facts, Nutritional Supplements in the U.S., supplement sales increased 7% to $11.5 billion in 2012, and are projected to reach $15.5 billion by 2017.

 

But why is there an increase in supplement sales?  With money short, many Americans have viewed nutritional supplements as a more economical alternative to doctor visits and prescription medications.  However, with the economy back on the rise, supplement companies are going to have to work hard to keep their products as an essential item in the consumer’s health routine.  Their main focus needs to be on trendy ingredients that are heavily backed by science.

 

Supplement marketers also need to focus on prime demographics, such as the 65 and above age group and growing Baby Boomer population.  Other populations to focus on include younger aged groups, because while their usage rates have declined, they are still the future of nutritional supplements.  Also, although the growing Hispanic population is using supplements at a below average rate, usage is gradually still increasing. 

 

Scientific evidence is increasingly important as healthcare professionals are recommending condition-specific supplements.  There has been a rise in popularity for items focusing on age-related issues such as joint, brain, heart health and beauty.  Conversely, children’s supplements have also been prevalent in the industry.

 

Overall, it can not be stressed enough that the science behind the ingredients is what is going to be key in keeping supplements in the eyes of the consumers in our expanding economy.